PROJECT DESCRIPTION
Mad Huey’s Vegan Eats aims to bring the freshest taste of plant-based food to the public by enticing consumers with flavorful ways to reduce animal products in their food. They offer traditional fast food favorites like burgers, fries, and nuggets, but everything is 100% plant-based..
THE CHALLENGE
The challenge was to avoid using typical branding for healthy foods and vegan products. We often see vegan and plant-based products using neutral colors and style sticking to an earthy feel. From the beginning I knew I wanted to design a brand that used bright colors and enticing imagery that emphasized quick service food, but also appealed to the vegan population. Using bright colors helps Mad Huey’s Vegan Eats stand out from other vegan brands , while keeping it in competition with other quick service restaurants.
Logo
Social Media & App Design
Food Packaging
Print
